2 Days - 25 orders - 22 ROAS

This is what we achieved after the first 2 days of properly running ads for this new client.

What do we mean by properly running ads?

This is actually Day 9 & 10 of them working with us.

Solved a lot of problems on the way, namely -

1. Pixel setup was all over the place.

2. Ad account not getting any orders.

3. Store conversion rate below 1.5%

4. Not running ads on potentially winning products.

What we did?

1. First analyzed and worked with clients to select products worth testing from a whole lot of products.

2. Ran test ads and identified the cause of pre-existing ad account problem

3. Resolved that and moved on to identify and fix pixel issues.

4. The conversion rate was still low, did a complete revamp of the store's design. 

Results as you see below! 

1. The conversion rate is now 4%+ 

PS: People wondering about RTOs, we already exclude regions with high RTOs based on data collected over a year's time giving our clients an edge on the same! 🙂