90% of last year's revenue in 4 months while improving ROAS from 2 to 2.7
The moment this brand reached out to us objective was clear. They had most of the base of a brand already in place, needed a bit of tweaking and data backed approach to help them scale up.
First month:
Fixed their website
Improved Conversion rate on their store
Fixing pixel integration
Tested and identified winning product.
Sold out the winning product within a week.
Second month:
Still making fixes on website to ensure better user experience.
Focusing on winning product (again stocked out in 10 days).
Focused on identifying new winners.
Third month:
Shooting new creative videos for their best seller.
Testing and finding winning creative (generating 5+ ROAS)
Identified second winner.
Fourth month:
Structuring ad acc for scale.
Restarting ads for original best seller (Stocked out in 5 days)
Scaling the second winner and crossing Rs. 3 lakhs monthly revenue mark for the first time for the brand.
Out of 4 months we’ve worked with this client, we’ve hardly had the best seller in stock for about 40-45 days, on rest we’ve exploring other product variants.
Able to identify new ones and we’ve shoots lined up for the new ones where stock issue isn’t going to be a major issue.
With consistent stock, we could have easily scaled this brand by 2-3X so far having already hit a few Rs.20k-Rs.25k with both winners in stock.
Learnings:
Never stop looking for winners, best performing days were with both winners working at scale.
Creative revamp is key to longevity for the products success.
Working on products - Most brands tend to focus on what they have and sell it rather than work on developing new products / designs too. With this client the second winner was a completely new design they launched and was an instant hit.
Funnel based approach - Earlier the brand only used to run 2 campaigns with no funnel approach in place, just by implementing this we were able to improve on their ads performance instantly
Videos - The moment we started focusing on video ads in the strategy we saw a huge improvement in overall ads perfromance, most of our budget today is allocated towards video creatives.
Hope this learnings help you in your journey with your respective brands!