The moment this brand reached out to us objective was clear. They had most of the base of a brand already in place, needed a bit of tweaking and data backed approach to help them scale up.
Fixed their website
Improved Conversion rate on their store
Fixing pixel integration
Tested and identified winning product.
Sold out the winning product within a week.
Still making fixes on website to ensure better user experience.
Focusing on winning product (again stocked out in 10 days).
Focused on identifying new winners.
Shooting new creative videos for their best seller.
Testing and finding winning creative (generating 5+ ROAS)
Identified second winner.
Structuring ad acc for scale.
Restarting ads for original best seller (Stocked out in 5 days)
Scaling the second winner and crossing Rs. 3 lakhs monthly revenue mark for the first time for the brand.
Out of 4 months we’ve worked with this client, we’ve hardly had the best seller in stock for about 40-45 days, on rest we’ve exploring other product variants.
Able to identify new ones and we’ve shoots lined up for the new ones where stock issue isn’t going to be a major issue.
With consistent stock, we could have easily scaled this brand by 2-3X so far having already hit a few Rs.20k-Rs.25k with both winners in stock.
Never stop looking for winners, best performing days were with both winners working at scale.
Creative revamp is key to longevity for the products success.
Working on products - Most brands tend to focus on what they have and sell it rather than work on developing new products / designs too. With this client the second winner was a completely new design they launched and was an instant hit.
Funnel based approach - Earlier the brand only used to run 2 campaigns with no funnel approach in place, just by implementing this we were able to improve on their ads performance instantly
Videos - The moment we started focusing on video ads in the strategy we saw a huge improvement in overall ads perfromance, most of our budget today is allocated towards video creatives.
Hope this learnings help you in your journey with your respective brands!