$97k in 3 months for a fashion brand

Niche - Premium Fashion

Target Market—US & Canada

ROAS achieved - 4.5+ (Reported)

The objective when the brand first arrived was to break the $30k/month barrier, which they had only achieved twice before in Q4.

With supporting conversion channels like SMS and emails set and bringing in good conversions, it was time to scale things up on the ads front to get more conversions in BoF.

We used FB to drive a primary target audience while also exploring Pinterest ads to bring in highly relevant and targeted audiences with shopping intent onto the site.

The same helped us boost past $40k revenue in the 3rd month itself and almost hit the $100k mark in 3 months of us working with them.

Main observations:

1. Audiences that worked well for us:

Lookalikes, engaged audiences, video views, and 7-day retargeting.

2. Ad type which worked best:

Single image, carousels, and catalogue carousels.

3. Offers:

First order 10% Off, Retargeting - Flat 15% Off (communicated, via ads, email and sms)

4. Bestsellers outperform the rest:

Whenever we had bestsellers in stock, we were able to hit anywhere between $2k to $4k days, without which it was difficult to hit $1.5k sometimes.

5. New Launches:

Clients had new collections launching twice every month, and that gave a boost to sales from repeat purchasers, which were engaged via social media, SMS and email days before the launch.

6. interest ads:

Pinterest proved to be a valuable cheap source of high-intent-driven audiences, which we were able to convert down the funnel on FB, SMS and email.

With 1/10th of total ad spend, it was bringing in half the total traffic to the store as compared to FB ads.

Having an omnichannel approach to sales is the only way to ensure there are no leaks in the funnel for e-commerce brands' conversion funnels, which we have been striving to achieve over the last few months.

Hope this is helpful!