How this 1 ad brought in more than Rs. 6 Lakhs ($7.5k) revenue at a 4+ ROAS

Read till the end to get the exact formula of things to take care of!

Once we had identified the winning product, we knew we had to test out a bunch of video ads for the client. And we asked them to send the product over to us.

We initially planned 3 videos - 

1. Unboxing

2. Product showcase

3. UGC

Guess which one worked the best??

Product Showcase?  Nah

Unboxing? Nahuh

UGC? Well, that's the only option right? But sadly nope.

It was actually the 4th ad which worked best for us and got these results.

Previous creatives for comparison were bringing in 2-2.5 ROAS.

The ad which worked well for us was actually a combination of all 3 mentioned above.

All 3? How?

So our team analysed the performance of all 3 creatives and got some really good insights based on which we shot & repurposed some old footage for the 4th video.

The overarching theme was UGC, but shot from the product showcase perspective of an everyday user.

Does it make sense?

Let me explain.

1. The script was the one we outlined for UGC.

2. Started off with unboxing, showing the whole product experience.

3. Then we showed a product being used with multiple outfits and on multiple occasions and how it's a multi-use product.

4. Ended with “happy with my purchase” & CTA.

Some elements of the ad to keep a keynote on:

1. It was a reel ad, less than 20 seconds long.

2. There were changes of scene or jump cuts every 2-3 seconds.

3. The product is the centre of attention in all frames, with good aesthetic backdrops along with elements that grab attention, but not so much that they overpower the product itself.

4. Using trendy audio + robo text-to-speech for UGC texts.

5. Showing how happy the customer is with the product and how it will look while being used in real life.

The typical life cycle of most ads nowadays on Insta is a few weeks, maybe 1-1 & a half months max if it's a really good creative.

Guess how long this creative worked for us? 

More than 4 months straight! 

Take this formula and apply it to your creatives today, and let me know how the ad works for you!