How to Increase ROAS: A Complete Expert Guide to Scaling Meta & Facebook Ads Profitably
- Ritesh Singh
- Dec 12, 2025
- 6 min read
If you’ve been running ads for a while, you already know this: anyone can launch campaigns, but only a few know how to increase ROAS consistently.
And if you're here, you're probably looking for clear, practical answers – not recycled theories.
As a performance marketer who has worked with brands across ecommerce, SaaS, and DTC, I can tell you with absolute confidence: ROAS doesn’t improve by guessing. It improves through strategic, data-backed, tool-assisted decisions.
In this guide, I’ll break down:
What a good ROAS actually is
How to increase ROAS on Meta ads
The tools (including AI tools) that genuinely help
Step-by-step actions you can take today
How to scale profitably without stressing over CPMs and CAC
If you want to improve your ad profitability, this is the guide you’ve been looking for.
What Is ROAS? And What Is Considered a Good ROAS?
Let’s start with the basics.
ROAS = Revenue Generated / Ad Spend
If you spend $100 and generate $400, your ROAS is 4x.
But here’s the part people misunderstand: a “good ROAS” depends entirely on your business model.
What Is a Good ROAS?
Here’s a simple benchmark:
Business Type | Good ROAS |
E-commerce | 3 - 4x |
High-ticket products | 2x can still be profitable |
Subscription/SaaS | 1 - 1.5x at front end (CLTV makes the profit) |
Digital products | 2 - 4x |
But here’s the truth:
👉 A good ROAS is the ROAS that keeps your business profitable while allowing you to scale.
No two businesses have the same margins, cost structures, or lifetime value. So the goal is not to match someone else’s ROAS; it’s to improve your own.
Now let’s talk about how to actually increase ROAS (because that’s why you’re here).
How to Increase ROAS: The Complete Framework?
Most marketers assume increasing ROAS comes down to “fixing ads.” But in reality, ROAS improves through four major pillars:
Audience quality
Creative quality
Funnel quality
Data & optimization tools
Let’s break each one down with practical, actionable steps.
1. Increase ROAS by Improving Audience Targeting
If your ads are shown to the wrong people, no amount of creative brilliance can save you.
How to Increase ROAS on Facebook Using Better Audiences
a) Use High-Intent Custom Audiences for LLAs and Remarketing
These convert far better than cold audiences.
Examples:
Add-to-cart past 180 days
Video viewers (75%+)
Email list segmented by recent activity
Website visitors (last 30–90 days)
Add payment info past 180 days
Insta and Fb page engagers and followers past 180 days
These audiences often double or triple ROAS compared to broad cold prospecting.
b) Use ASC campaigns / Broad Targeting (Yes, it works)
Meta’s AI targeting is now better than most interest-based targeting.
If your pixel has enough data, broad targeting often produces the highest ROAS because Meta finds the cheapest conversions in real time.
c) Create Value-Based Lookalikes
Upload your customer list with LTV values → create LAL 1%–2%.
These audiences mimic your actual buyers, not just random shoppers.
2. Increase ROAS with Better Creatives (Your #1 ROAS Lever)
Ad creatives now influence more than 70% of campaign performance. So if your ROAS is dropping, your creative quality is the first thing to fix.
What Creative Types Increase ROAS Fastest?
a) UGC ads (human-first style)
People trust people – not brands.
Use:
Testimonials
Problem → solution storytelling
Unboxing videos
These consistently outperform studio ads.
b) Benefit-focused short videos (6–15 seconds)
People scroll fast. You need instant clarity.
Ask yourself:
“Can someone understand the product and benefit in under 3 seconds?”
If not, your ROAS is suffering.
c) Strong hooks that stop the scroll
A creative with a weak hook gets ignored.
Examples:
“This fixed my biggest problem with ____.”
“Why I stopped using every other ____ after this”
“If you struggle with ____, watch this.”
Hooks matter more than transitions, effects, or music.
3. Fix Your Landing Page & Product Page (Most Overlooked ROAS Driver)
You can have perfect ads – but if the landing page is weak, ROAS collapses.
Here’s how to increase ROAS fast with page improvements:
a) Improve load speed
Your page should load in under 3 seconds.
Slow pages = higher bounce rate = lower ROAS.
b) Clear hero section
Your hero section must answer 3 questions instantly:
What is this?
Who is it for?
Why should I care?
c) Add social proof
Screenshots > stock images. Real reviews > generic testimonials.
d) Add clear CTAs
“Shop Now” “Limited Offer” “Try Risk-Free”
Weak or confusing CTAs destroy conversions.
e) Run A/B split tests
Headline A vs Headline B User-generated video vs studio creative Long vs short description
Small improvements compound over time and drastically increase ROAS.
4. Use AI Tools to Scale Creatives and Improve ROAS Efficiently
This is where most brands struggle.
They know that fresh creatives improve ROAS… but they don’t have the time or team to produce multiple variations weekly.
That’s where AI tools become game-changing.
Below are the AI tools I personally recommend, along with how they help increase ROAS.
Tool #1: ChatGPT for Ad Creatives, Hooks & Frameworks
ChatGPT is hands-down the most useful AI tool for improving ROAS because it helps with:
Writing hooks
Writing ad scripts
Writing copy variations
Creating UGC-style scripts
Generating audience insights
Writing landing page copy
How Does It Improve ROAS?
Better hooks → higher thumb-stop ratio Better scripts → more engaging videos Better variations → faster testing → faster scaling
How to Use ChatGPT Step-by-Step?
Paste your product link
Tell ChatGPT your audience
Ask for 10 hooks, 10 ad angles, 10 scripts
Pick the best ones
Send them to your content creator or video editor
Using my affiliate link gives you access to the advanced version with better reasoning and marketing outputs.
Tool #2: Jasper AI for Long-Form Pages & Conversion Copy
Jasper is ideal for:
Sales pages
Landing pages
Product descriptions
Email sequences
How It Improves ROAS
Better landing page copy = lower bounce rate = higher conversion rate = higher ROAS.
Even a small 10% lift in conversion rate can increase ROAS by 20–30%.
Tool #3: Predis or InVideo for Fast Creative Production
These tools let you turn your scripts into ready-to-run video ads—even if you’ve never edited videos before.
Benefits
Create multiple ad variations in minutes
Generate UGC - style content automatically
Save hours of manual editing
More creative variations = higher testing frequency = higher ROAS.
Tool #4: Any AI-based analytics tool (Voluum, Triple Whale, Hyros)
If you don’t understand where your ROAS is coming from, scaling becomes impossible.
AI tracking tools help you:
Identify winning audiences
Identify winning creatives
See true ROAS beyond platform reporting
Attribute sales correctly
Better data → smarter optimisation → higher ROAS.
5. Optimize Your Meta Ads Structure (Critical for High ROAS)
Your campaign structure directly influences your ROAS.
Here’s the structure I recommend:
TOF (Cold) – 60% Budget
Advantage+
Broad targeting
3–5 creatives
Interest clusters (optional)
MOF (Warm) – 20% Budget
75% video viewers
ATC last 180 days
Website visitors
BOF (Hot) – 20% Budget
ATC last 30 days
View content from the last 7 days
Initiate checkout
This ensures Meta’s AI efficiently distributes budget to audiences who convert.
6. Increase ROAS by Improving Your Offer (The 20% Most Marketers Ignore)
Sometimes, your ads don’t perform because the offer is weak, not the targeting or creative.
Ask yourself:
Do we offer free shipping?
Do we offer bundles?
Do we have urgency?
Do we have social proof?
Do we have a guarantee?
A strong offer can instantly multiply ROAS.
Examples:
Buy 2, Get 1
Free gift worth ₹499
Free shipping today
30-day satisfaction guarantee
7. Increase ROAS with Faster Testing Cycles
Most brands test too slowly.
High-ROAS brands do this:
Test 10 hooks
Test 5 ad angles
Test 3 creatives
Combine winning ones into new variations
Meta rewards creative freshness, and new ads often bring lower CPMs and higher ROAS.
8. Retargeting: The Easiest Way to Increase ROAS in Meta Ads
Retargeting improves ROAS because these users are already “warm”.
Use:
Website visitors
Add-to-cart
Engaged users
Instagram profile visitors
Video viewers
Retargeting often brings 6x - 12x ROAS depending on the brand.
Final Tips to Increase ROAS on Facebook & Meta
Keep your creatives fresh
Use strong hooks
Optimize landing pages
Improve your offer
Use AI tools to scale content
Track your data accurately
Focus on what actually moves the needle
Improving ROAS is not magic – it’s systems, tools, and consistency.
Need Help Increasing Your ROAS?
If you want:
✓ Campaign audits
✓ Creative strategy
✓ AI tool recommendations
✓ ROAS optimization guidance
Just reach out.
I help brands optimise Meta ads, build winning creative systems, and scale profitably.
And if you want to try the AI tools mentioned above, feel free to use my affiliate link – your support helps me continue creating free, high-value guides like this.
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