Most brands always wonder how to effectively scale up without affecting their ROAS drastically.
Well here's what we did for this clothing brand selling both men & women wear products who worked with us last year.
Strategically use historical data to run ads.
Using the brands historical data we came in and setup ads for fastest selling products, making changes to their shopify store layout and also setting up LLAs
Focus on growing each category individually:
Before we got on board, their ad strategy was to run DPAs and increase budgets in campaigns which performed. No niched down approach. (IF YOU ARE DOING THIS, THATS NOT HOW YOU RUN ADS)
Give each product / category specific focus.
Creatives testing & diversifying:
Creative testing and diversification focusing on individual categories helped us form a large pool at Top of the funnel which we were able to scale up smoothly.
Running separate campaigns for MOF & BOF:
MOF and BOF ads were non existent. Just by adding this we were able to add 20% more revenue to the clients store
Hope you find these helpful!