When this premium furniture brand approached us, they were at a crucial crossroads. They had a solid foundation—doing ₹30 lakhs in monthly revenue—but faced the daunting challenge of completely migrating their store while simultaneously aiming to triple their revenue. It was like trying to change all four tyres of a car while it's still moving! The Starting Point Picture a well-established furniture brand with beautiful mirrors, elegant armchairs, and sophisticated home decor

Background: Niche:  Gymwear / Activewear Ad spend:  Rs. 80k / month ($1k) ROAS:  0.2 - 0.4 Challenges: Low ROAS, indicating inefficient ad spend. Product lines that weren't yielding profitability. What did we do? Optimising ad account & creatives: Within the first month of our collaboration, we revamped their entire ad account, right from targeting to creatives to copies, as current efforts weren't yielding any results. After rigorous optimisation, we were able to end the mo

Revenue generated - 3021466 Spent - 945454  ROAS - 3.19 FB -  Revenue - 2,347,855.37 Spent - 830,758.49 ROAS - 2.83 Google -  Revenue -  673,611.77 Spent - ₹114,696.58 ROAS - 5.87 What did we do? Preparation (November) With the Christmas season around the corner, our team had already started prepping for scaling up beforehand. Scouring through last year's data on ad accounts, creatives, targeting, copies, offers and co-ordinating with clients' creative team to ensure we have

Read till the end to get the exact formula of things to take care of! Once we had identified the winning product, we knew we had to test out a bunch of video ads for the client. And we asked them to send the product over to us. We initially planned 3 videos -  Unboxing Product showcase UGC Guess which one worked the best?? Product Showcase?  Nah Unboxing? Nahuh UGC? Well, that's the only option right? But sadly nope. It was actually the 4th ad which worked best for us and got

Niche - Premium Fashion Target Market—US & Canada ROAS achieved - 4.5+ (Reported) The objective when the brand first arrived was to break the $30k/month barrier, which they had only achieved twice before in Q4. With supporting conversion channels like SMS and emails set and bringing in good conversions, it was time to scale things up on the ads front to get more conversions in BoF. We used FB to drive a primary target audience while also exploring Pinterest ads to bring in h

Niche: Premium Fashion Product Range: Rs. 8k to Rs. 90k Problem statement: Not generating any sales online. Background: When this client first came to us via a recommendation from one of our clients, they just wanted us to run ads and generate sales.  Just like we do with any potential lead that approaches us, we asked a few questions, went through their online presence for a quick audit and immediately realised that there were alot of things missing. It’s what we performance

Most brands always wonder how to effectively scale up without affecting their ROAS drastically. Well, here's what we did for this clothing brand selling both men's & women's wear products who worked with us last year. 1. Strategically use historical data to run ads. Using the brand's historical data we came in and set up ads for the fastest-selling products, making changes to their shopify store layout and also setting up LLAs 2. Focus on growing each category individually: B

Niche - Customised Gifting The last 2 months before we achieved a 4X ROAS and 2X Daily revenue overnight were filled with a lot of testing and experiments, both on Ads and website front. NOTHING COMES OVERNIGHT. Tests and improvements on website -  Reviewing Customer Journey – We added heat maps and viewed customer journey recordings and came up with action points to implement based on user-backed data. (over 5 major changes and numerous small changes implemented) Changing th

What most brands today fail to realise is how the ad economy works, and to work with a client who is not only patient but also understands the process is truly like finding a hidden gem.

2.5X their sales from last month. We were able to bring down CPP from Rs. 184 to Rs. 101. And we are still experimenting, as there's more roam to improve. This client 2.5x their sales within 15 days by optimizing ad spend on Meta Ads. Read more→

So last December we started working with a customised gifting store which was only about 4-5 months old and struggling to scale up along with maintaining ROAS, serving in a COD heavy country like ours! But they had all the prerequisites required to operate on a prepaid only model and were successfully even generating profitable ROAS in just 5 months time! Prerequisites -  High-quality creatives Well crafted branded store Branded social media presence A host of winning product

A bit of background regarding the brand: Clothing brand situated in India Completely unknown, had only started before 1st lockdown and were barely doing 15-20 orders a day. Alot of product categories already available on their ecom store. Were only focusing on 2 product categories. Target: Scale both horizontally (start selling more products from different categories) and vertically (scale up performing categories) Hit Rs. 50 Lakhs ($66K) revenue by end of the year What we di

This is what we achieved after the first 2 days of properly running ads for this new client. What do we mean by properly running ads?...

The moment this brand approached us, the reason why they weren’t able to generate enough orders to even Break even on ads was apparent...

This ones gonna be a short and sweet, to the point case study. Fixing website : We have made iterations thrice on different occasions to...

Background - This clients store has been inactive for last few months as they reworked on product strategy. And the moment they said we...

The moment this brand reached out to us objective was clear. They had most of the base of a brand already in place, needed a bit of...

Niche : Clothing AOV : Rs. 1190 CPP : Rs. 88 ROAS Reported on FB : 13..68 Net ROAS : 11.6 Things which worked for us: 1. Testing...

Within 15 days we have almost: 2.5X their sales from last month Were able to bring down CPP from Rs. 184 to Rs. 101 And we are still...